Customer Lifetime Value Calculator
Estimate gross-margin-adjusted customer lifetime value from average order value, purchase frequency, customer lifespan, and gross margin.
About this tool
Estimate gross-margin-adjusted customer lifetime value from average order value, purchase frequency, customer lifespan, and gross margin. This tool calculates an estimate using the values you provide and the assumptions shown in its labels. Use consistent time periods and currencies across related inputs before comparing the result with another report. The calculation runs in your browser without uploading the figures. It is designed for quick planning and analysis, and its result should be checked against your accounting definitions before being used in a formal filing or financial decision.
How to use this tool
- Enter values using matching periods and units.
- Run the calculation.
- Review the estimate and its assumptions.
How it works
Customer Lifetime Value Calculator applies the named business formula to the numeric values in its inputs.
When to use this tool
- Quick customer lifetime value calculator estimates
- Planning and reviewing operating metrics
Limitations
Customer Lifetime Value Calculator does not account for every accounting policy, tax rule, or business-specific assumption.
Privacy
Financial figures entered in Customer Lifetime Value Calculator are processed locally in browser memory and are not uploaded by this tool.