Free Color Palette Generator

Explore 120 color palettes

Browse twelve collections of ten palettes each: Minimal & Neutral, Vibrant & Colorful, Pastel, Luxury & Premium, Nature & Earth, Technology & Digital, Corporate & Business, Retro & Vintage, Sunset & Ocean, Dark & Neon, Wedding & Romantic, Web & UI Design. Search by name or HEX value, filter by color family, temperature, and brightness, or create a random palette. Edit, lock, reorder, save, and export your color choices.

• Minimal & Neutral — 10 coordinated palettes
• Vibrant & Colorful — 10 coordinated palettes
• Pastel — 10 coordinated palettes
• Luxury & Premium — 10 coordinated palettes
• Nature & Earth — 10 coordinated palettes
• Technology & Digital — 10 coordinated palettes
• Corporate & Business — 10 coordinated palettes
• Retro & Vintage — 10 coordinated palettes
• Sunset & Ocean — 10 coordinated palettes
• Dark & Neon — 10 coordinated palettes
• Wedding & Romantic — 10 coordinated palettes
• Web & UI Design — 10 coordinated palettes

Choose a color harmony

Generate complementary, analogous, triadic, tetradic, split complementary, monochromatic, and square schemes from a base color. The studio also converts HEX, RGB, and HSL, creates tints and shades, mixes two colors, and checks foreground and background combinations against WCAG AA and AAA contrast thresholds.

Extract colors from an image

Select or drop a PNG, JPG, JPEG, or WebP file. The image is resized and sampled with the browser Canvas API. It stays on your device and is not sent to a server.

Export your palette

Download palette swatches as PNG or SVG, or export CSS variables, CSS gradients, JSON, SCSS variables, Tailwind-compatible configuration, and Adobe Swatch Exchange (ASE) files. Copy individual color values or the whole palette.

Complete guide to choosing the perfect color palette

What is a color palette?

A color palette is a planned group of colors that work together across a brand, website, product, or illustration. Assign colors clear roles for backgrounds, text, borders, actions, and emphasis.

Color theory basics

In traditional color theory, primary colors form a foundation, secondary colors mix two primaries, and tertiary colors blend a primary with a neighboring secondary. Digital displays use additive red, green, and blue light, while printing commonly uses subtractive inks. The models differ, but hue relationships remain useful for composition.

Complementary, analogous, and triadic schemes

Complementary hues sit across the color wheel and create contrast. Analogous hues neighbor each other and often feel cohesive. Triadic hues are spaced about a third of a turn apart. Tetradic, split complementary, square, and monochromatic arrangements offer more ways to balance variety and unity.

How to choose website and brand colors

Begin with the audience, context, and tone. Pick a primary action color, a small neutral surface and text system, and a few purposeful accents. Try colors in real components and both light and dark layouts. Color psychology is a starting point rather than a rule: associations vary by culture and product context, so validate decisions with users and brand research.

Accessibility and WCAG

Do not use color as the only signal; pair it with text, icons, or patterns. WCAG contrast compares relative luminance: AA calls for 4.5:1 for normal text and 3:1 for large text; AAA calls for 7:1 and 4.5:1 respectively. Check the actual foreground and background at the final text size and weight.

HEX, RGB, and HSL

HEX is a compact notation for red, green, and blue channels. RGB represents screen colors with channel values from 0 to 255. HSL describes hue, saturation, and lightness, making it convenient to explore tints and shades. Keep a source palette documented and export tokens in the format your design system uses.

Frequently asked questions